
Chairman
Jeff Hoffman
Founder of Priceline / Booking.com ($162B). White House Advisory Chair.
What we connect
Properties
Exchange users
Airlines
Payment rails
The Platform
Staynex is powered by Helix — the AI engine behind every product we build. The same agents, the same inventory, the same payment rails, across consumer booking, corporate workflows and private membership.
Watch the Helix demo →About Staynex
Staynex Group is building the operating system for travel — combining intelligent search, conversational booking, white-label distribution, and AI-native concierge in one unified platform. A travel economy that is more automated, more intelligent, and more connected than anything that came before.
One unified stack — Helix — powers every Staynex product. The same AI agents, the same global inventory of 2.65M+ properties and 700+ airlines, the same payment rails handling crypto and fiat. Three interfaces, one operating system underneath.
Enterprises managing high-volume corporate travel. Platforms embedding white-label travel under their brand. Invite-only members who expect AI-native concierge with human escalation, 24/7.
Headquartered in Singapore, our globally distributed team is led by industry veterans bringing decades of combined experience in travel, AI, enterprise SaaS, and Web3.
Replacing the legacy travel stack with one AI-first operating system. Built for the era of conversational booking, intelligent policy enforcement, token-based commerce and infinite personalisation.
Our Products
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Ambassador / Business Advisor
Former Manchester United Captain · France International
Exclusive voice & likeness rights powering Staynex AI Wingman — genuinely differentiated.
“Traveling changes people. Sometimes people act out of racism simply because they don't understand another culture or religion. I am passionate about life and people. I want to make the world a better place… When someone trusts me with their journey, I feel a great responsibility.”
Leadership Team
A world-class team with deep roots in travel technology, AI infrastructure, enterprise software and global hospitality.

Chairman
Jeff Hoffman
Founder of Priceline / Booking.com ($162B). White House Advisory Chair.

Founder & Group CEO
Yuen Wong
Serial Web3 entrepreneur and Forbes Top 40 Tech Leaders 2025. Built Staynex from concept to live platform. Advisor to major blockchain projects.

Staynex CEO
Michael Ros
Co-founded Bidroom (first membership hotel booking platform). 50+ keynote talks. CEO & co-founder of Sleap.io, now Staynex CEO.

Chief Operating Officer
Cherrie Chan
Hospitality and aviation executive — built Korean Air's first Global Brand Hub, drove a 7× revenue surge for DCT Abu Dhabi, and won multiple Effie, Clio, and OneShow awards.

Chief AI Officer
Gus Fraser
25+ years full-stack & AI engineering. Shipped products with 1M+ downloads. Inventor of ReplicantX framework. CEO & founder of Helix, now Staynex CAIO.

Chief Product Officer
Celso Lima
Web3 and platform architecture expert. Launched the first subscription-based booking platform.
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